EST
1992
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THE RUNDOWN
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Charli Sarita McKee
Social Media Artist — Artist — Professional Athlete — Cat Mom
Motto:
“Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” - Walt Disney
Based in the mountains of Salt Lake City, UT, I hold a degree in English and Film Studies from East Carolina University and am an innate lover of witty scripts, extreme sports, and digital art. I have spent a decade crafting a passionate career at the intersection of visual storytelling and social media where I firmly believe the power of brand connectivity is strongest in this digital age.
Some personal facts for flavor: I am proudly hispanic, an advocate for improved ADA awareness in offices and local municipalities, and am also a Professional Trail and Ultra Athlete supported by Salomon Running.
Current Gigs:
Social Media & Creative Brand Manager / Tonies US / June ‘21 - Present / 2+ years / Lead the US Social Media Team and Brand Growth in the social sphere. I specialize in building strategies for audience engagement and strong post performances, as well as production and execution of all Creative Content for Social Media, including with brand and licensed partners. I absolutely LOVE working on the ground-level talking to customers one moment, to collaborating on seasonal campaigns with our Marketing Team the next. I work daily in Adobe CS, Falcon.io, TINT, and manage an annual budget for content creation and boosting. With valuable and connective growth as my main targets, I am very excited to take Tonies US into 160% annual growth and develop new channels like Tik Tok and reddit!
Past Gigs:
Social Media & Community Manager / Altra Running / Sept '16 - June ‘21 / 5 years / Lead the Global Social Media and Community Development. Manage growth, performance, and customer community across all social media channels with proven skills in developing new channels for growth - Instagram, Pinterest, Facebook, Twitter, Strava, Tik Tok. I created a large US Influencer Program, as well as an even larger global Athlete and Ambassador Team (800+ athletes diverse in every way). I pride myself most on leading a badass team consisting of community moderators, global account leads, and paid advertising analysts. Often times, I get to tap into my highly creative background and skills for marketing campaign projects involving inception and development, video production, event activation, community storytelling, and content optimization for organic and paid marketing material. I am proficient with daily practice in customer service, community outreach, project management, brand partnerships, listening insights, KPI reporting, and brand benchmarking. I have an in-depth knowledge of Adobe CS, Google Analytics, SEO, data analysis, quarterly and annual budgeting, HTML, Sprinklr, and more. I wear a lot of hats, but find constant enjoyment in the outdoor industry that keeps me fired up and on my toes. Some of my most notable accomplishments include growing the Altra Social Media presence by 497%, creating a highly engaged community across all channels, and Producing Real-Time Media Coverage in optimized mediums (Video & Photo) during Western States 100. (you can see the highlight reel of this project as it was shown to the public here).
Marketing Manager / rabbit / March ‘20 - December ‘20 / (Freelance) Lead Marketing efforts with a small team for product launches, community management, partnerships, and social media. Build product stories from the bottom up by crafting marketable look, feel, and messaging. Organize photoshoots, strategize launches, manage assets for all projects, and coordinate timelines for all team members involved. In addition to top-level campaign building, I also work with website design, social media planning and customer service, social analytics and reporting, and athlete teams management.
Multimedia Designer / FWV / Dec '14 - Sept '16 / ADDY AWARDS x4 / Lead design and strategy for social media and digital creative. Work with various teams to concept and execute original branded content. Mediums: Copywriting, Illustration, Graphic Design, Videography, Photography, Animation. Favorite Project: Design Emoticons for Fleet Feet Sports / Most Challenging Project: Design/Animation for real-time Wrangler Super Bowl activation. Other clients I've worked in-depth with include: NC State University, Pendleton Whisky, Riders By Lee, and Peter Millar.
Editor / Tar River Poetry / Aug '13 - ‘18 / Assist Editor In Chief with all editorial processes for a nationally ranked magazine including sourcing submissions, editing, layout design, and publishing.
Writer / Charli McKee Poetry / Aug '11 - Present / Create and maintain stylized poetry for personal blog and publication.
Volunteer Work
Running Mentor - Runologie Raleigh / Race Pace Runner - Proaxis PT