EST

1992

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THE RUNDOWN

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Based in the mountains of Salt Lake City, UT, I hold a degree in English and Film Studies from East Carolina University and am an innate lover of witty scripts, extreme sports, and digital art. I have spent a decade crafting a passionate career at the intersection of visual storytelling and social media where I firmly believe the power of brand connectivity is strongest in this digital age.

Some personal facts for flavor: I am a Professional Trail and Ultra Athlete supported by Salomon Running. I won the Blue Ribbon for Cake Baking in the 2025 Utah State Fair Cake Baking competition. I volunteer with Salt Lake Animal Services to serve as a foster home for kittens.

Current Gigs:

Sr. Social Media & Content Manager / Momentous / April ‘25 - Present / <1 Year / Lead a high-performance Social Media & Content Marketing Team. I specialize in creating the Social Media brand identity and brand voice for Momentous in native channels, as well as with strategic partners. I work daily in building strategic content plans, brand campaigns, and unique opportunities to connect with engaged consumers. I manage all Creative Content for Social Media from concepting to execution, including with brand and licensed partners, to ensure the Momentous brand shows up in not just the best way, but also the right way. I use proficiencies in Adobe CS, Sprout, Google Analytics, and more to cross-functionally manage a high volume of content output and always-on customer interaction. I also oversee an annual budget, report regularly on KPIs, and serve as a senior decision maker for major brand activations and occuranes in the social media space.

Past Gigs:

Sr. Social Media & Community Manager / Tonies US / June ‘21 - March ‘25 / 3.9 years / Build and lead the North American Social Media and Community Team. I specialized in building highly engaging social media channel strategies that drove authentic brand affinity and strong post performance to generate a level of brand awareness that matched the premier ingenuity of the Toniebox product itself. I served as a directer, internal creative, and production manager for all Creative Content for Social Media, including brand and licensed partner content. I absolutely LOVED working on the ground-level talking to customers one moment, to collaborating on seasonal campaigns with our Marketing Team the next. I worked daily in Adobe CS, Falcon.io, TINT, Grin, and managed an annual budget for content creation and boosting. With valuable and connective growth as my main targets, I am very excited to have taken Tonies US into 160% annual growth and developed new channels like Tik Tok and reddit!

Social Media & Community Manager / Altra Running / Sept '16 - June ‘21 / 5 years / Lead the Global Social Media and Community Development. Manage growth, performance, and customer community across all social media channels with proven skills in developing new channels for growth - Instagram, Pinterest, Facebook, Twitter, Strava, Tik Tok. I created a large US Influencer Program, as well as an even larger global Athlete and Ambassador Team (800+ athletes diverse in every way). I pride myself most on leading a badass team consisting of community moderators, global account leads, and paid advertising analysts. Often times, I get to tap into my highly creative background and skills for marketing campaign projects involving inception and development, video production, event activation, community storytelling, and content optimization for organic and paid marketing material. I am proficient with daily practice in customer service, community outreach, project management, brand partnerships, listening insights, KPI reporting, and brand benchmarking. I have an in-depth knowledge of Adobe CS, Google Analytics, SEO, data analysis, quarterly and annual budgeting, HTML, Sprinklr, and more. I wear a lot of hats, but find constant enjoyment in the outdoor industry that keeps me fired up and on my toes. Some of my most notable accomplishments include growing the Altra Social Media presence by 497%, creating a highly engaged community across all channels, and Producing Real-Time Media Coverage in optimized mediums (Video & Photo) during Western States 100. (you can see the highlight reel of this project as it was shown to the public here).

Marketing Manager / rabbit / March ‘20 - December ‘20 / (Freelance) Lead Marketing efforts with a small team for product launches, community management, partnerships, and social media. Build product stories from the bottom up by crafting marketable look, feel, and messaging. Organize photoshoots, strategize launches, manage assets for all projects, and coordinate timelines for all team members involved. In addition to top-level campaign building, I also work with website design, social media planning and customer service, social analytics and reporting, and athlete teams management. 

Multimedia Designer / FWV / Dec '14 - Sept '16 / ADDY AWARDS x4 / Lead design and strategy for social media and digital creative. Work with various teams to concept and execute original branded content. Mediums: Copywriting, Illustration, Graphic Design, Videography, Photography, Animation. Favorite Project: Design Emoticons for Fleet Feet Sports / Most Challenging Project: Design/Animation for real-time Wrangler Super Bowl activation. Other clients I've worked in-depth with include: NC State University, Pendleton Whisky, Riders By Lee, and Peter Millar.

Editor / Tar River Poetry / Aug '13 - ‘18 / Assist Editor In Chief with all editorial processes for a nationally ranked magazine including sourcing submissions, editing, layout design, and publishing.

Writer / Charli McKee Poetry / Aug '11 - Present / Create and maintain stylized poetry for personal blog and publication.

Volunteer Work

Running Mentor - Runologie Raleigh / Race Pace Runner - Proaxis PT 

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